Conspiracy Theories? You might consider this an intellectual fallacy, being a self-proclaimed skeptic. But if you belong to the woke community, you probably know by now, how huge corporations hide their secrets of success, using conspiracy marketing and making a fool out of us all like rats for experiment.
No matter what it is, but this sounds like a plan of genius.
There are sea of ways for marketing with the motto: ‘All publicity, is good publicity’. This is an old trend to promote one’s brand in a risky manner, called the conspiracy theory marketing.
Conspiracy theory marketing is a way to promote one’s brand, either through the use, or associating the brand itself with a conspiracy.
The lord knows best why they do that. But in reality, it has proven to work in many cases. The message can either be uniquely exquisite to attract the people, or can be a nature to trigger dark humor. Either way, it all comes down to executing an effective branding strategy to boost sales.
Companies also use conspiracy theory marketing to address allegations against their brand and come clean of their obvious drawbacks. The most basic example for this can be found on cigarette brands, where they explicitly label the dangers of smoking and discourage it, in order to avoid any further allegations.
But the question remains, what really attracts conspiracy theory marketing, despite being associated with a negative image. Let’s understand how.
This topic itself can be great for those who provide marketing assignment help online for further knowledge. But, have you ever thought for a moment, why we are attracted to conspiracies?
There are factors where conspiracy marketing triggers human emotions. They are:
This is more related to self-worth and self-importance. Yes, doesn’t it feel great when a major brand, advertises something that you knew all along, while others disagreed? That’s the whole idea, to make the consumer feel socially important.
Companies usually do that in order to either target a specific group, or prove a specific group wrong. companies provoke these behaviors, pulling them to their brand automatically.
Marketers usually take time to understand certain behaviors of consumers and prefer consumer behavior assignment help UK to research for better results and develop effective strategies accordingly.
There are certain emotions attached when it comes to conspiracy theories. Many consumers think that they are the only ones who believe a certain thing. But when that exact certain thing is approved by the brand themselves and made public, triggering an emotional reaction.
Also, when that consumers finds out that their beliefs, are accepted by thousands of others with similar ideas, that once again triggers the emotions. It feels completely exquisite when you find out there are people in different cultures, sharing the same ideas as yourself.
Some conspiracy theories are logical, or let’s say too obvious. Do you ever feel like you need someone influential to verify your claims and make yourself feel official? For example: we mostly share memes on social media that literally speaks our mind.
But in reality, that meme speaks the mind of many, due to being logical. But the only difference is, our thoughts are verified on influential platforms, agreed by thousands.
Verifying the logical aspect of consumers, probably increases shares, as it makes them feel more intelligent and less mediocre.
Academic service providers, serve public relations assignment help online to better understand how companies assign their marketing duties to their own customers, for effective word of mouth, using such strategies.
Reversed psychology is a strategy where marketers advertise their brand, discouraging the customers to purchase their products. In other words, telling your customers to do the opposite.
It’s not really a rocket science and don’t need a custom management assignment help to understand. It’s a simple mind game.
What if you are told, strictly not to purchase a particular product? Many of you will probably think to yourself: ‘who the HELL are YOU? Telling ME what to do’?
On the other hand, some people feel their freedom is threatened, if you verbally stop them from purchasing your products.
This is the whole idea of reversed psychology. ‘It’s a mind game to promote freedom, while verbally limiting your freedom and eventually provoking you to take action, that liberates your freedom’.
Don’t worry. A marketing student can take advertising marketing assignment help for a deeper in-depth knowledge on the topic of reversed psychology. But the fact remains, we humans have this curiosity to do something we are told not to do. Same goes with this strategy, used to either enhance their brand or boost their sales.
Conspiracy theory is the main tool used in reversed psychology marketing. Let’s take some famous examples, where:
Conspiracy theory is driven in the world of digital marketing, where adding sugar, spice and conspiracy of the night, are the ingredients to make a classic ad for people to remember and talk about, far from being mediocre anyhow.
The possible role of conspiracy theories in digital marketing are:
But overall, conspiracy theory marketing does sell, or to say the least, makes you the talk of the industry. In other words, it is a home-run for any business that can potentially make them go viral in a blink of an eye, boosting sales and market share.