Does Conspiracy Theory Marketing Sells? Fact or Fiction

Does Conspiracy Theory Marketing Sells? Fact or Fiction

Conspiracy Theories? You might consider this an intellectual fallacy, being a self-proclaimed skeptic. But if you belong to the woke community, you probably know by now, how huge corporations hide their secrets of success, using conspiracy marketing and making a fool out of us all like rats for experiment.

No matter what it is, but this sounds like a plan of genius.

Alliance with the Enigma:

There are sea of ways for marketing with the motto: ‘All publicity, is good publicity’. This is an old trend to promote one’s brand in a risky manner, called the conspiracy theory marketing.

Conspiracy theory marketing is a way to promote one’s brand, either through the use, or associating the brand itself with a conspiracy.

The lord knows best why they do that. But in reality, it has proven to work in many cases. The message can either be uniquely exquisite to attract the people, or can be a nature to trigger dark humor. Either way, it all comes down to executing an effective branding strategy to boost sales.

A Clean Spirit:

Companies also use conspiracy theory marketing to address allegations against their brand and come clean of their obvious drawbacks. The most basic example for this can be found on cigarette brands, where they explicitly label the dangers of smoking and discourage it, in order to avoid any further allegations.

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But the question remains, what really attracts conspiracy theory marketing, despite being associated with a negative image. Let’s understand how.

What Attracts in Conspiracy Theory?

This topic itself can be great for those who provide marketing assignment help online for further knowledge. But, have you ever thought for a moment, why we are attracted to conspiracies?

There are factors where conspiracy marketing triggers human emotions. They are:


This is more related to self-worth and self-importance. Yes, doesn’t it feel great when a major brand, advertises something that you knew all along, while others disagreed? That’s the whole idea, to make the consumer feel socially important.

Companies usually do that in order to either target a specific group, or prove a specific group wrong. companies provoke these behaviors, pulling them to their brand automatically.

Marketers usually take time to understand certain behaviors of consumers and prefer consumer behavior assignment help UK to research for better results and develop effective strategies accordingly.


There are certain emotions attached when it comes to conspiracy theories. Many consumers think that they are the only ones who believe a certain thing. But when that exact certain thing is approved by the brand themselves and made public, triggering an emotional reaction.

Also, when that consumers finds out that their beliefs, are accepted by thousands of others with similar ideas, that once again triggers the emotions. It feels completely exquisite when you find out there are people in different cultures, sharing the same ideas as yourself.


Some conspiracy theories are logical, or let’s say too obvious. Do you ever feel like you need someone influential to verify your claims and make yourself feel official? For example: we mostly share memes on social media that literally speaks our mind.

But in reality, that meme speaks the mind of many, due to being logical. But the only difference is, our thoughts are verified on influential platforms, agreed by thousands.

Verifying the logical aspect of consumers, probably increases shares, as it makes them feel more intelligent and less mediocre.

Academic service providers, serve public relations assignment help online to better understand how companies assign their marketing duties to their own customers, for effective word of mouth, using such strategies.

Reversed Psychology

Reversed psychology is a strategy where marketers advertise their brand, discouraging the customers to purchase their products. In other words, telling your customers to do the opposite.

Taking Away Your Freedom:

It’s not really a rocket science and don’t need a custom management assignment help to understand. It’s a simple mind game.

What if you are told, strictly not to purchase a particular product? Many of you will probably think to yourself: ‘who the HELL are YOU? Telling ME what to do’?

On the other hand, some people feel their freedom is threatened, if you verbally stop them from purchasing your products.

This is the whole idea of reversed psychology. ‘It’s a mind game to promote freedom, while verbally limiting your freedom and eventually provoking you to take action, that liberates your freedom’.

Don’t worry. A marketing student can take advertising marketing assignment help for a deeper in-depth knowledge on the topic of reversed psychology. But the fact remains, we humans have this curiosity to do something we are told not to do. Same goes with this strategy, used to either enhance their brand or boost their sales.

But What About Conspiracy? (Testimonials)

Conspiracy theory is the main tool used in reversed psychology marketing. Let’s take some famous examples, where:

  • A music artist like Jay Z, is surrounded with a conspiracy of worshipping the devil. Jay Z usually mentions this statement in his songs on purpose and warns people that he is the devil himself, in order to sell more. This is an effective strategy that literally works.
  • Little Baby’s Ice-Cream, published an ad in 2011, which was a mixture of both conspiracy theory and reverse psychology marketing, generating a huge buzz. It introduced a weird man, made out of ice-cream, supposedly eating himself with his eyes wide open. The background music made the ad even creepier. The ad sparked a conspiracy of promoting a sinister baby cannibalism. However, it was a startup that got its first ad, more than 16Million views on YouTube alone, with Millions of shares on other social media platforms, eventually increasing its sales.
  • Sony is no stranger to conspiracy theory marketing. Sony PlayStation published an ad in 1999 about mental wealth, which showed a girl with eyes wide on both sides, speaking about mental wealth. It sparked a conspiracy of Sony having contacts with Aliens. Apart from that, Sony even decapitated a goat and offered a sacrifice for PS2 game God of War II. The sacrifice even involved topless women feeding on grapes. This sparked a conspiracy of Sony participating in devil worshipping rituals. However, it boosted their sales and became the talk of the industry.
  • Coca-Cola published an ad called ‘Don’t Drink our Cola’. An awareness campaign where the conspiracy surrounds whether the ad was fake or not. But never the less, It enhanced their brand image for being truthful and is even said to have boosted its sales. This can be an interesting research for students looking for online social media marketing assignment help.
  • These are just some of the many examples of conspiracy theory marketing and reverse psychology. The list can go on and on, where brands have mostly used these marketing strategies to enhance their branding and increased their sales as a result.
  • Isn’t it weird that huge corporate brands are usually the ones who experiment these kinds of marketing tactics?

The Role of Conspiracy Theory in Digital Marketing

Conspiracy theory is driven in the world of digital marketing, where adding sugar, spice and conspiracy of the night, are the ingredients to make a classic ad for people to remember and talk about, far from being mediocre anyhow.

The possible role of conspiracy theories in digital marketing are:

  • SEO: If someone is surfing through the net for some conspiracies for entertainment, then the search engine can help your brand to reach a wider audience of conspiracy lovers. For example: If Little Baby’s Ice-Cream is related to conspiracy of cannibalism, then the keyword of cannibalism conspiracy can introduce your brand to that particular audience, through the use of SEO. Many startups companies even consider digital media marketing assignment help services for best SEO and keyword placements.
  • AI: Artificial Intelligence is another famous conspiracy in digital marketing, solely based from previous movies like terminator, blade runner and even the statements of Steven Hawking about AI. But in reality, AI helps marketers with the use of conspiracy theories by effective algorithms, data collections and even content creation, that supports in understanding the consumer behavior.
  • Online Tracking: Another conspiracy where it claims that social media CEO’s like Facebook, are able to watch whatever we do in private through our mobile cameras. It is only a conspiracy, but AI does track online activities like our previous searches and online purchasing, in order to understand consumer behavior and bring the right ad to the right audience.

Gist of it All

But overall, conspiracy theory marketing does sell, or to say the least, makes you the talk of the industry. In other words, it is a home-run for any business that can potentially make them go viral in a blink of an eye, boosting sales and market share.